How This Unusual Campaign Broke the Traditional Coach of the Year Formula.

Typically, the National Football League's Coach of the Year trophy follows a simple pattern. It commonly serves as a form of mea culpa. Our apologies we underestimated your franchise in our preseason predictions.

On paper, it's a direct path: the coach who engineered the most dramatic improvement is handed the prize. However, it sparks an annual debate about expectations and whether we're genuinely honoring superior leadership or just the greatest upset.

Yet the latest race is profoundly unique. The pool of contenders is remarkably deep. It has been the year of turnarounds. The NFL has been unpredictable, with recent conference champions declining and recent underperformers ascending in unison. In an normal season, Sean Payton leading the his team to the top of the conference would make him the clear favorite. But in such a turbulent and thrilling year, he's competing with several other exceptional candidates.

This is how the hypothetical ballot ought to shake out.

5) Ben Johnson, Chicago Bears, Their Record

Voters for Coach of the Year voters are fascinated by quarterbacks. This is a tradition. A certain coach in 2017. Kevin Stefanski in 2020. A third in 2022. Should you solve a franchise QB, you're well on your way to winning the award.

The Bears' head coach hasn't just fixed Caleb Williams; he's unleashed him. Given a proper ecosystem, the QB has been afforded the opportunity to display his rare ability. Since Week 9, the Bears rank fourth in offensive Expected Points Added per play. That's not a hot streak – it's prolonged excellence. Under Johnson, Williams has become more confident, less reckless, and has willingly submitted to the gameplan rather than freelancing. It is an attack built entirely in Johnson's image: a physical run game, a heavy helping of play-action and a creative passing attack that springs wide receiver receivers all over the field. Williams has capitalized. And when clear throws haven't been available, he's been capable to spin big plays from nothing.

The coach arrived to Chicago with a defined offensive blueprint. Virtually every gamble – rebuilding the offensive line, featuring the pass-catchers, turning Williams into a timing-based passer – has worked. This is uncommon for a first-year head coach. And it's even more uncommon still for a coach who entered the organization with the level of expectations Johnson did. For two straight cycles, he was the most sought-after name on the head coaching market. However when it comes to hiring a head coach, there are zero guarantees. Remarkably, he has met the hype – and even exceeded them. He's demonstrated not only to be a scheme wizard but the type of culture builder that can breathe fresh energy into an franchise.

During a typical year, he would be the overwhelming favorite. Yet the current isn't a typical season!

The area where Johnson's candidacy comes a bit unstuck is on defense. The Chicago defense presently rank in the bottom third in defensive success rate. They are living on takeaways, and turnovers are notoriously inconsistent. Defensive minds can focus on creating turnovers, but no one can ensure it. Johnson is on the list because the offense is sustainable. He's ranked lower because variance is doing too much of the defense's heavy lifting. If not for a couple bounces of the ball, the team would be two wins behind. It's been an exceptional transformation, and the core is in place for sustained success. But Johnson falls short here.

4) The Jacksonville Jaguars Coach, Jacksonville Jaguars, 12-4

The Jaguars' coach is in a similar situation to Johnson. He's another first-time leader who has masterminded a dramatic resurgence. During the crucial final weeks of the year, he has his franchise quarterback playing the most complete overall ball of his professional life. And he's also spearheaded the overhaul of a defense that now ranks number five in the NFL in EPA per play.

Even more notably, he has nailed the leadership stuff, which was not a given after his initial press conference introduction and some of his preseason decisions.

The coach took over the Jaguars with an exceptionally raw staff. Unlike other coaches, who surrounded their staff with the perfect coaching blend of new ideas and veteran savvy, Coen trusted newbies. From the leader on down to assistants to position coaches, the Jags are filled with rookies. That kind of setup is intriguing on paper, but often fails in reality – as past failures are a cautionary tale – because everybody is learning a their job on the fly. Yet he has managed to bring everyone and all elements together.

Following an early strong beginning, there was a chance that the season would go off the rails. A mid-year setback caused the Jags stumbling again. That's typically when coaches overcorrect. He did not. Rather, he streamlined the approach. The offense stopped pursuing explosive answers and started seeking reliable ones. Coen refocused the attack around his playmakers and the ground attack, and encouraged Lawrence to use his legs more often.

The outcomes are clear. The Jags have won multiple games in a row and will be the conference's No 3 seed. Coen gets the slightest deduction in the standings because he inherited a talented team, but he has demonstrated he can get the most out of that roster.

3) Mike Macdonald, His Team, Their Record

Each Strong of the Year case has a defining moment. For Mike Macdonald, it was his QB move.

Parting ways from a veteran, bringing in a different quarterback and pairing him with an innovative offensive coordinator might have derailed the season in October. Instead, it shaped it. By the mid point of the season, the new QB was an MVP candidate. He has fallen away since that time, slipping to a lower rank in EPA per pass attempt over the second half of the schedule, putting him just a single spot ahead of other QBs.

Still

Scott Best
Scott Best

A geospatial analyst with over a decade of experience in terrain modeling and environmental data visualization.